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GOOG Alphabet Inc. (Class C)

entertainment · valued with sonnet high conviction · 2026-07-30

HOLD
wonderful · 93 ▟ wide moat circle of competence: in ✓ would own for a decade trend flat · +3.6% vs 200-DMA
Owner-earnings value$91.64
Price$335.76
Margin of safety -72.7%

Dominant, wide-moat cash machine, but the price already bakes in a decade of near-flawless AI transition.

The business

Alphabet monetizes attention and intent: Google Search and YouTube sell ads against user queries and video views, Google Cloud rents compute/storage/AI infrastructure to enterprises, and Android/Play take a cut of the mobile ecosystem. Ad revenue is the overwhelming profit engine; Cloud and Other Bets (Waymo) are the optionality.

Quality gate · 93/100

Returns on capital 28.9/30
Consistency 20.6/22
Margins / pricing power 15.3/16
Balance sheet 14.5/16
Cash conversion 8.4/10
Capital allocation 5.7/6
Median ROIC26.5%
Gross margin60.9%
Net debt / EBITDA0.1x
FCF conversion75%
Share count / yr-2.0%
Profitable years4/4

Moat & management

Moat ▟ wide moat
Sourcenetwork effect
Trajectorystable
Managementexcellent

Search benefits from a data/relevance flywheel and default-placement scale, YouTube from creator-viewer network effects, and Cloud from switching costs — together with genuine cost advantages from custom TPU silicon. But LLM chat interfaces are the first credible substitute for query-based search in two decades, so the moat is being actively contested rather than coasting; Google's AI Overviews/Gemini response looks competent but the outcome isn't fully settled.

Pichai's team runs a pristine balance sheet (net debt/EBITDA ~0.1), buys back stock steadily (share count down ~2%/yr), and self-funds a massive AI capex ramp (~$132B TTM) largely from internal cash flow rather than debt — aggressive but not reckless.

Owner-earnings inputs

Owner earnings (TTM)53.27B
Owner-earnings yield1.3%
Free-cash-flow yield1.3%
Growth used (normalized)10.0%
Market-implied growth (reverse DCF)25.0%
Terminal growth3.0%
Discount rate (hurdle)10.2%

Projected owner earnings

YrOwner earningsGrowthPV
158.60B 10.0%53.16B
264.17B 9.5%52.81B
369.94B 9.0%52.22B
475.89B 8.5%51.39B
581.96B 8.0%50.35B
688.11B 7.5%49.10B
794.27B 7.0%47.66B
8100.40B 6.5%46.05B
9106.42B 6.0%44.28B
10112.28B 5.5%42.38B
11117.89B 5.0%40.37B
12123.20B 4.5%38.27B
13128.12B 4.0%36.10B
14132.61B 3.5%33.90B
15136.59B 3.0%31.67B

Key risks

  • AI chat interfaces (ChatGPT, Perplexity, Gemini itself) eroding traditional query volume and click-based ad monetization
  • Antitrust/regulatory action (DOJ ad-tech and search remedies, EU fines) forcing structural changes to the core business
  • Capex intensity (AI data centers/TPUs) suppressing free cash flow and owner earnings for years even if revenue keeps growing

Catalysts

  • Successful monetization of AI Overviews/Gemini without cannibalizing ad yield
  • Cloud margin inflection as AI infrastructure investment scales
  • Waymo and other bets reaching commercial relevance

Recent news

score · 8 articles

  • Meta's revenue forecast is 'barely passable': D.A. Davidson analyst
  • Investors are selling Meta as it heads to its earnings report
  • S&P 8,500 melt-up? Why money is leaving big tech
  • AI data centre supplier Zhongji InnoLight tumbles on Hong Kong debut
  • Alphabet (GOOGL) Disbands AlphaFold Team As DeepMind Pushes Gemini Further
  • Even $64 Billion in Quarterly Profit Is a Disappointment for Chip Investors
  • MSFT Stock Soars After Results: CFO Dismisses AI Overcapacity Narrative, Says Can Rein In Spending If Demand Changes
  • Meta Stumbles as Tech Investors Demand Better Answers on AI Spending

⚠ maintenance capex ≈ min(capex, D&A), capped at FCF · Price pays for ~25%/yr owner-earnings growth over 15y (reverse DCF); model credits 10%. · Rich vs our conservative value, but a quality business is not a short — stance is WAIT for a better price, not sell.

History

DateQualityPriceValueMoSRating
2026-10-28 93 $316.83 $87.26 -72.5% HOLD
2026-10-27 93 $314.19 $87.26 -72.2% HOLD
2026-10-26 93 $317.28 $87.26 -72.5% HOLD
2026-10-23 93 $320.76 $87.26 -72.8% HOLD
2026-10-22 93 $330.95 $87.26 -73.6% HOLD
2026-10-21 93 $336.40 $87.26 -74.1% HOLD
2026-10-20 93 $340.16 $84.81 -75.1% HOLD
2026-10-19 93 $336.91 $84.81 -74.8% HOLD
2026-10-16 93 $344.91 $84.81 -75.4% HOLD
2026-10-15 93 $343.65 $84.81 -75.3% HOLD
2026-10-14 93 $349.52 $84.81 -75.7% HOLD
2026-10-13 93 $348.97 $84.81 -75.7% HOLD
2026-10-12 93 $347.86 $84.81 -75.6% HOLD
2026-10-09 93 $344.86 $84.81 -75.4% HOLD
2026-10-08 93 $347.37 $84.81 -75.6% HOLD
2026-10-07 93 $344.59 $84.81 -75.4% HOLD
2026-10-06 93 $343.83 $84.81 -75.3% HOLD
2026-10-05 93 $340.35 $84.81 -75.1% HOLD
2026-10-02 93 $334.93 $84.81 -74.7% HOLD
2026-10-01 93 $340.74 $84.81 -75.1% HOLD
2026-09-30 93 $337.32 $84.81 -74.9% HOLD
2026-09-29 93 $339.16 $90.48 -73.3% HOLD
2026-09-28 93 $341.08 $90.48 -73.5% HOLD
2026-09-25 93 $339.01 $90.48 -73.3% HOLD
2026-09-24 93 $334.98 $90.48 -73.0% HOLD
2026-09-23 93 $350.87 $90.48 -74.2% HOLD
2026-09-22 93 $350.87 $90.48 -74.2% HOLD
2026-09-21 93 $344.41 $90.48 -73.7% HOLD
2026-09-18 93 $343.68 $90.48 -73.7% HOLD
2026-09-17 93 $339.36 $90.48 -73.3% HOLD
2026-09-16 93 $341.43 $90.48 -73.5% HOLD
2026-09-15 93 $345.71 $90.48 -73.8% HOLD
2026-09-14 93 $335.45 $90.48 -73.0% HOLD
2026-09-11 93 $330.39 $90.48 -72.6% HOLD
2026-09-10 93 $328.38 $90.48 -72.4% HOLD
2026-09-09 93 $335.38 $90.48 -73.0% HOLD
2026-09-08 93 $335.31 $91.11 -72.8% HOLD
2026-09-07 93 $335.31 $91.11 -72.8% HOLD
2026-09-04 93 $339.08 $91.11 -73.1% HOLD
2026-09-03 93 $333.78 $91.11 -72.7% HOLD
2026-09-02 93 $332.03 $91.11 -72.6% HOLD
2026-09-01 93 $335.41 $91.11 -72.8% HOLD
2026-08-31 93 $342.88 $91.11 -73.4% HOLD
2026-08-28 93 $337.71 $91.11 -73.0% HOLD
2026-08-27 93 $339.10 $91.11 -73.1% HOLD
2026-08-26 93 $343.34 $91.11 -73.5% HOLD
2026-08-25 93 $344.59 $91.11 -73.6% HOLD
2026-08-24 93 $341.75 $91.11 -73.3% HOLD
2026-08-21 93 $338.20 $91.11 -73.1% HOLD
2026-08-20 93 $341.70 $91.11 -73.3% HOLD
2026-08-19 93 $341.28 $91.11 -73.3% HOLD
2026-08-18 93 $343.54 $91.64 -73.3% HOLD
2026-08-17 93 $343.54 $91.64 -73.3% HOLD
2026-08-14 93 $343.94 $91.64 -73.4% HOLD
2026-08-13 93 $342.37 $91.64 -73.2% HOLD
2026-08-12 93 $355.84 $91.64 -74.2% HOLD
2026-08-11 93 $355.84 $91.64 -74.2% HOLD
2026-08-10 93 $353.47 $91.64 -74.1% HOLD
2026-08-07 93 $356.62 $91.64 -74.3% HOLD
2026-08-06 93 $360.13 $91.64 -74.6% HOLD
2026-08-05 93 $375.35 $91.64 -75.6% HOLD
2026-08-04 93 $356.65 $91.64 -74.3% HOLD
2026-08-03 93 $356.65 $91.64 -74.3% HOLD
2026-07-31 93 $333.68 $91.64 -72.5% HOLD
2026-07-30 93 $335.76 $91.64 -72.7% HOLD
2026-07-29 93 $326.57 $125.20 -61.7% HOLD
2026-07-28 93 $326.57 $125.20 -61.7% HOLD
2026-07-27 93 $318.34 $125.20 -60.7% HOLD
2026-07-24 93 $318.34 $125.20 -60.7% HOLD
2026-07-23 93 $341.91 $125.20 -63.4% HOLD
2026-07-22 93 $346.19 $125.20 -63.8% HOLD
2026-07-21 93 $351.37 $125.20 -64.4% HOLD
2026-07-20 93 $346.12 $125.20 -63.8% HOLD
2026-07-17 93 $353.81 $125.20 -64.6% HOLD
2026-07-16 93 $370.21 $125.20 -66.2% HOLD
2026-07-15 93 $357.33 $125.20 -65.0% HOLD
2026-07-14 93 $350.67 $125.20 -64.3% HOLD
2026-07-13 93 $355.03 $125.20 -64.7% HOLD
2026-07-10 93 $356.24 $125.20 -64.9% HOLD
2026-07-09 93 $358.71 $125.20 -65.1% HOLD
2026-07-08 93 $363.62 $127.94 -64.8% HOLD
2026-07-07 93 $364.90 $127.94 -64.9% HOLD
2026-07-06 93 $356.18 $127.94 -64.1% HOLD
2026-07-03 93 $356.18 $127.94 -64.1% HOLD
2026-07-02 93 $357.89 $127.94 -64.3% HOLD
2026-06-25 93 $345.04 $103.74 -69.9% STRONG SELL
2026-06-23 93 $346.08 $102.35 -70.4% STRONG SELL