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ROL Rollins, Inc.

industrial · valued with glm-5.2 high conviction · 2026-09-16

HOLD
wonderful · 93 ▟ wide moat circle of competence: in ✓ would own for a decade trend down · -33.9% vs 200-DMA
Owner-earnings value$29.52
Price$33.77
Margin of safety -12.6%

The Orkin compounder: essential, recurring, superbly run — finally at a fair price.

The business

Rollins is the parent of Orkin and a fleet of regional brands providing recurring pest and termite control to residential and commercial customers, plus wildlife services. It makes money on subscription-like service contracts with high repeat rates, and compounds growth by acquiring hundreds of small family-owned pest control operators. Demand is non-discretionary, recession-resistant, and boring in the best way.

Quality gate · 93/100

Returns on capital 29.4/30
Consistency 21.8/22
Margins / pricing power 14.2/16
Balance sheet 12.6/16
Cash conversion 10/10
Capital allocation 5.3/6
Median ROIC28.1%
Gross margin52.4%
Net debt / EBITDA1.1x
FCF conversion120%
Share count / yr-0.8%
Profitable years4/4

Moat & management

Moat ▟ wide moat
Sourcebrand
Trajectorystable
Managementexcellent

Orkin's century-old brand plus national-route density creates a cost and trust advantage in a fragmented industry; commercial national accounts and residential repeat behavior add stickiness. As the industry's most prolific consolidator, each acquisition densifies routes and reinforces scale. Pests are not being disrupted; climate trends arguably increase demand.

Decades of disciplined tuck-in M&A at attractive returns, FCF conversion above 100%, modest leverage at ~1x EBITDA, uninterrupted dividend growth, and a slight share-count reduction. The founding Rollins family's large ownership keeps incentives owner-aligned.

Owner-earnings inputs

Owner earnings (TTM)619.17M
Owner-earnings yield3.8%
Free-cash-flow yield3.8%
Growth used (normalized)8.0%
Market-implied growth (reverse DCF)10.3%
Terminal growth3.0%
Discount rate (hurdle)9.0%

Projected owner earnings

YrOwner earningsGrowthPV
1668.70M 8.0%613.49M
2719.81M 7.6%605.85M
3772.25M 7.3%596.32M
4825.76M 6.9%584.99M
5880.02M 6.6%571.96M
6934.71M 6.2%557.34M
7989.46M 5.9%541.27M
81.04B 5.5%523.89M
91.10B 5.1%505.35M
101.15B 4.8%485.81M
111.20B 4.4%465.44M
121.25B 4.1%444.39M
131.30B 3.7%422.84M
141.34B 3.4%400.95M
151.38B 3.0%378.88M

Key risks

  • Recent growth leaned heavily on post-COVID price increases; volume softness and pricing fatigue could drag organic growth to mid-single digits
  • Premium multiple leaves no cushion if growth normalizes below expectations
  • Rentokil-Terminix scale and commercial pricing competition; family control concentrates governance power

Catalysts

  • Continued consolidation of a fragmented industry at high incremental returns
  • Operating-margin expansion from routing technology, digital sales, and Fox Pest integration
  • Re-rating once organic growth re-accelerates toward historical 7-8%

Recent news

score · 8 articles

  • 5 Dividend Stocks Hiding in Boring Businesses Customers Cannot Live Without
  • These 5 Boring Stocks Are Quietly Crushing the Market and Making Investors Rich
  • 1 Mid-Cap Stock with Exciting Potential and 2 We Ignore
  • 1 of Wall Street’s Favorite Stocks with Solid Fundamentals and 2 Facing Headwinds
  • 2 Reasons to Like ROL and 1 to Stay Skeptical
  • 1 Stock Under $50 to Consider Right Now and 2 We Question
  • Why Is Rollins (ROL) Down 7.8% Since Last Earnings Report?
  • Coherent After a Record FY26: Is the Stock a Buy After Q4 Earnings?

⚠ maintenance capex ≈ min(capex, D&A), capped at FCF · Price pays for ~10%/yr owner-earnings growth over 15y (reverse DCF); model credits 8%. · Rich vs our conservative value, but a quality business is not a short — stance is WAIT for a better price, not sell.

History

DateQualityPriceValueMoSRating
2026-10-28 93 $34.01 $29.52 -13.2% HOLD
2026-10-27 93 $34.55 $29.52 -14.6% HOLD
2026-10-26 93 $34.82 $29.52 -15.2% HOLD
2026-10-23 93 $35.31 $29.52 -16.4% HOLD
2026-10-22 93 $33.45 $29.52 -11.8% HOLD
2026-10-21 93 $33.34 $29.52 -11.5% HOLD
2026-10-20 93 $32.66 $29.52 -9.6% HOLD
2026-10-19 93 $33.45 $29.52 -11.8% HOLD
2026-10-16 93 $33.89 $29.52 -12.9% HOLD
2026-10-15 93 $32.63 $29.52 -9.5% HOLD
2026-10-14 93 $32.15 $29.52 -8.2% HOLD
2026-10-13 93 $32.07 $29.52 -8.0% HOLD
2026-10-12 93 $31.98 $29.52 -7.7% HOLD
2026-10-09 93 $32.26 $29.52 -8.5% HOLD
2026-10-08 93 $30.87 $29.52 -4.4% HOLD
2026-10-07 93 $30.35 $29.52 -2.7% HOLD
2026-10-06 93 $29.69 $29.52 -0.6% HOLD
2026-10-05 93 $30.16 $29.52 -2.1% HOLD
2026-10-02 93 $30.57 $29.52 -3.4% HOLD
2026-10-01 93 $30.12 $29.52 -2.0% HOLD
2026-09-30 93 $30.50 $29.52 -3.2% HOLD
2026-09-29 93 $30.59 $29.52 -3.5% HOLD
2026-09-28 93 $30.03 $29.52 -1.7% HOLD
2026-09-25 93 $30.40 $29.52 -2.9% HOLD
2026-09-24 93 $32.49 $29.52 -9.1% HOLD
2026-09-23 93 $32.35 $29.52 -8.8% HOLD
2026-09-22 93 $32.35 $29.52 -8.8% HOLD
2026-09-21 93 $32.43 $29.52 -9.0% HOLD
2026-09-18 93 $33.00 $29.52 -10.5% HOLD
2026-09-17 93 $33.53 $29.52 -12.0% HOLD
2026-09-16 93 $33.77 $29.52 -12.6% HOLD
2026-09-15 93 $35.31 $36.73 +4.0% HOLD
2026-09-14 93 $34.73 $36.73 +5.8% HOLD
2026-09-11 93 $34.56 $36.73 +6.3% HOLD
2026-09-10 93 $34.54 $36.73 +6.4% HOLD
2026-09-09 93 $34.95 $36.73 +5.1% HOLD
2026-09-08 93 $35.86 $36.73 +2.4% HOLD
2026-09-07 93 $35.86 $36.73 +2.4% HOLD
2026-09-04 93 $35.71 $36.73 +2.9% HOLD
2026-09-03 93 $35.71 $36.73 +2.9% HOLD
2026-09-02 93 $36.19 $36.73 +1.5% HOLD
2026-09-01 93 $36.07 $36.73 +1.8% HOLD
2026-08-31 93 $36.38 $36.73 +1.0% HOLD
2026-08-28 93 $35.94 $36.73 +2.2% HOLD
2026-08-27 93 $36.70 $36.73 +0.1% HOLD
2026-08-26 93 $36.36 $36.73 +1.0% HOLD
2026-08-25 93 $37.26 $36.73 -1.4% HOLD
2026-08-24 93 $36.91 $36.73 -0.5% HOLD
2026-08-21 93 $36.38 $36.73 +1.0% HOLD
2026-08-20 93 $36.26 $36.73 +1.3% HOLD
2026-08-19 93 $36.32 $36.73 +1.1% HOLD
2026-08-18 93 $36.20 $36.73 +1.5% HOLD
2026-08-17 93 $36.20 $36.73 +1.5% HOLD
2026-08-14 93 $36.22 $36.73 +1.4% HOLD
2026-08-13 93 $36.52 $36.73 +0.6% HOLD
2026-08-12 93 $37.01 $36.73 -0.7% HOLD
2026-08-11 93 $37.23 $36.73 -1.3% HOLD
2026-08-10 93 $37.74 $36.73 -2.7% HOLD
2026-08-07 93 $36.83 $36.73 -0.3% HOLD
2026-08-06 93 $37.57 $36.73 -2.2% HOLD
2026-08-05 93 $37.81 $36.73 -2.8% HOLD
2026-08-04 93 $37.97 $36.73 -3.3% HOLD
2026-08-03 93 $37.97 $36.73 -3.3% HOLD
2026-07-31 93 $38.35 $36.73 -4.2% HOLD
2026-07-30 93 $38.75 $36.73 -5.2% HOLD
2026-07-29 93 $39.07 $36.73 -6.0% HOLD
2026-07-28 93 $39.07 $36.73 -6.0% HOLD
2026-07-27 93 $39.44 $36.73 -6.9% HOLD
2026-07-24 93 $39.44 $36.73 -6.9% HOLD
2026-07-23 93 $43.47 $36.73 -15.5% HOLD
2026-07-22 93 $43.86 $36.73 -16.2% HOLD
2026-07-21 93 $44.74 $36.73 -17.9% HOLD
2026-07-20 93 $45.11 $36.73 -18.6% HOLD
2026-07-17 93 $45.46 $36.73 -19.2% HOLD
2026-07-16 93 $43.76 $36.73 -16.1% HOLD
2026-07-15 93 $44.92 $36.73 -18.2% HOLD
2026-07-14 93 $44.92 $36.73 -18.2% HOLD
2026-07-13 93 $44.47 $36.73 -17.4% HOLD
2026-07-10 93 $44.77 $36.73 -18.0% HOLD
2026-07-09 93 $44.95 $36.73 -18.3% HOLD
2026-07-08 93 $43.62 $36.73 -15.8% HOLD
2026-07-07 93 $42.73 $36.73 -14.0% HOLD
2026-07-06 93 $43.38 $36.73 -15.3% HOLD
2026-07-03 93 $43.38 $36.73 -15.3% HOLD
2026-07-02 93 $42.14 $36.73 -12.8% HOLD
2026-06-25 93 $44.54 $29.61 -33.5% STRONG SELL
2026-06-23 93 $44.64 $29.61 -33.7% STRONG SELL